Privacy Policy
Last Updated: 2026
Active Group ("we," "us," "our," or "Company") operates the activegroup.biz website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, postal address, and telephone number when you voluntarily submit forms or inquiries.
- Device Information: IP address, browser type, operating system, and device identifiers.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track your interactions with our website.
- Usage Data: Information about how you navigate the Site, pages visited, links clicked, and time spent on pages.
- Referral Data: Information about affiliate clicks, conversions, and interactions with third-party gambling operators.
How We Use Information
We use the information we collect for the following purposes:
- To deliver, maintain, and improve our website and services.
- To process affiliate commissions and track referrals to casino and betting operators.
- To conduct analytics and understand user behaviour and preferences.
- To send promotional emails and marketing communications (with your consent where required).
- To comply with legal obligations and prevent fraudulent activity.
- To personalise your browsing experience.
Cookie Policy
We use cookies and similar tracking technologies on activegroup.biz. Types of cookies include:
- Essential Cookies: Required for website functionality and security.
- Performance Cookies: Help us analyse website performance and user behaviour.
- Affiliate Tracking Cookies: Used to track referrals and conversions for affiliate purposes.
- Marketing Cookies: Enable targeted advertising and remarketing.
Most browsers allow you to refuse cookies or alert you when cookies are being sent. You can manage cookie preferences through your browser settings. Please note that disabling cookies may affect website functionality.
Third-Party Links
activegroup.biz contains affiliate links to casinos, sportsbooks, and other gambling operators. We are not responsible for the privacy practices of these third-party websites. When you click on an affiliate link and visit a casino or betting platform, their privacy policies govern how they collect and use your personal data. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request correction of inaccurate personal data.
- Right to Erasure: You can request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: You can request we limit how we use your data.
- Right to Data Portability: You can request your data in a structured, machine-readable format.
- Right to Object: You can object to processing of your data for marketing or analytics purposes.
- Right to Withdraw Consent: You can withdraw consent for data processing at any time.
To exercise these rights, contact us using the details below. Requests will be processed within 30 days.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy. Retention periods vary based on the type of data and legal requirements:
- Personal contact data: Retained until you request deletion or unsubscribe.
- Affiliate tracking data: Retained for up to 12 months for commission reconciliation.
- Cookies: Retained in accordance with cookie type (essential cookies persist during sessions; analytical cookies typically expire after 24 months).
- Legal and compliance data: Retained for the duration required by applicable law.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:
Email: [email protected]
Website: activegroup.biz
We will respond to all inquiries and data subject requests within 30 days of receipt.