Privacy Policy
Last Updated: January 2026
Active Group ("we," "us," "our," or "Company") operates the activegroup.biz website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site. By accessing and using activegroup.biz, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and contact details when you voluntarily submit forms or sign up for newsletters.
- Technical Information: IP address, browser type, device type, operating system, and pages visited.
- Cookies and Tracking: Cookies, web beacons, and similar tracking technologies to remember your preferences and analyse site usage.
- Usage Data: How you interact with our content, links clicked, time spent on pages, and referral sources.
How We Use Information
We use the information we collect for the following purposes:
- To conduct analytics and understand how visitors use our website.
- To track affiliate referrals and commissions from partner casinos and betting operators.
- To improve website functionality, content, and user experience.
- To send promotional content and updates (with your consent).
- To comply with legal obligations and protect against fraudulent activity.
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for basic website functionality.
- Analytics Cookies: Help us understand how you use our site (e.g., Google Analytics).
- Affiliate Cookies: Track referrals to partner betting platforms and casinos.
- Marketing Cookies: Used for targeted advertising and remarketing purposes.
You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or alert you when a cookie is being sent. However, blocking essential cookies may affect website functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our website contains links to third-party websites, including casino operators, betting apps, and affiliate partners. We are not responsible for the privacy practices, content, or security of these external websites. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging in gambling activities.
Gambling carries risks. Please gamble responsibly and only on licensed operators. Visit www.gambleaware.co.uk for support.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018, you have the right to:
- Access your personal data we hold.
- Request correction of inaccurate data.
- Request deletion of your data ("right to be forgotten").
- Object to processing of your information.
- Withdraw consent at any time.
- Data portability (receive your data in a structured, portable format).
If you are located in the United States, you may have rights under the California Consumer Privacy Act (CCPA) and similar state laws, including the right to know, delete, and opt-out of data sales.
To exercise these rights, please contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Affiliate tracking data is typically retained for 12 months. You may request deletion of your data at any time by contacting us.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us at:
Email: [email protected]
Website: activegroup.biz
We aim to resolve data privacy inquiries within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.